Friday, September 3, 2010

Service Good Logo - CBS

CBS logo


The CBS logo has remained virtually unchanged since its inception in October 1951. It was relevant because this is around the time that television was becoming popular where before families were huddled around the radio for entertainment. It is the “all seeing eye.” It was inspired by Pennsylvania Shaker folk art. Originally it wasn’t accepted by network execs with enthusiasm but the President of CBS liked the concept and chose it as the networks new logo. Today the eye is still a major recognizable part of the CBS network brand.

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