The Pepsi logo redesign is just awkward. It sort of resembles Pac-Mac. It’s been compared to the Obama campaign logo. While it’s still a circle and still uses the red white and blue color palette, the angles of each color are just not right. Pepsi has been consistently changing their tagline since 1950 yet the current tagline “Pepsi: The Choice of a New Generation” has been in use since 1984. It’s time for a Pepsi “refresh” but this logo isn’t cutting it. I would’ve liked to have seen Pepsi look to their past branding and pulled some elements from the 1940, 1950 and 1962 designs. With retro styles being so popular now and making people feel a link to their past I think this logo redesign could have been much more successful had they incorporated pieces of Pepsi’s past branding. I’ve seen the vast amount of research that went into this redesign I think Pepsi got ripped off.
No comments:
Post a Comment