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| Cleveland Clinic logo |
Nothing about the Cleveland Clinic logo says “healthcare.” In fact, it almost looks like a ripoff of the Nationwide Insurance logo. For a world renowned healthcare facility, their corporate identity leaves something to be desired. It really doesn’t make any sort of impact except for the fact that it’s pretty lame. The color choices are drab. It looks like the logo was created in 15 seconds. If I were to look at this logo without knowing it was for a hospital I might think it was for a window manufacturer or a lawn & garden company.
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